The trick to marketing

by Terry Dunn

in Website Promotion

I think Bryan Eisenburg is right when he says social media is not the message. Everyone is so keen to utilise social media as part of their website marketing plan they are forgetting this and trumpeting the technology and techniques. I see so many banal messages these days instead of real conversations. As he says, social apps will become a part of our online personality and we’ll all be tweeting, facebooking and youtubing every day.

Are you focussing your attention in the right places? I love this article from Charlie Cook on throwing out your profits. It’s a classic story of paying attention to what people want. Do you know what your visitors want? What are they looking for when they visit your site? What keywords are they using to find it? If you don’t know, perhaps you should find out.

On the same topic, have you thought about your business cards? Do you even have a business card? And if you have one, how good is it? Is it unique and does it make you stand out. Shawn Collins is asking the same question; is your business card crap? I received a business card from a colleague yesterday that really stood out. It was a minicard with a photo on the front and 6, short lines of text on the back. Brilliant idea. It was printed by Moo. I’m going to get some for myself.

I love free stuff, especially when it’s created by an authority we all know and trust. How to convert clicks into profits is a step-by-step manual for working with insights for search, conversion tracking, conversion optimiser, google analytics and website optimiser. They are free PDF guides and a must-read for anyone who promotes a website for profit.

As usual, Seth Godin is a font of wisdom. In lessons from very tiny businesses, he tells us about synergy, micro-focus, winning, leveraging and responding. Lessons we can all learn from. I especially like his message about synergy or go where your customers are. Most websites are small businesses and how many are doing this?

The trick is to pay attention to your visitors, customers, competition and learn.

Tagged as: business cards, converting clicks, marketing lessons, social media, Website Promotion

  • http://blog.affiliatetip.com/ Shawn Collins

    I like those minicards from Moo – I’ve been seeing more of those lately, and they are among the favorites I’ve received.

  • http://blog.affiliatetip.com/ Shawn Collins

    I like those minicards from Moo – I’ve been seeing more of those lately, and they are among the favorites I’ve received.

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  • http://www.astroprint.com.au/product-stage1.php?id=45 A3 poster printing

    Very useful advice… People often forget to consider the thought process behind a customer’s decision process. Understand how that process works, and you can adjust your business to suit.

  • http://www.astroprint.com.au/product-stage1.php?id=45 A3 poster printing

    Very useful advice… People often forget to consider the thought process behind a customer’s decision process. Understand how that process works, and you can adjust your business to suit.

  • terry dunn

    I find some of the wisdom from people like Seth Godin very profound. Especially seth Godin. I read much of his material. His recent book; ‘the dip’ was also an absorbing read for me. I find he is able to take real life situations and extract the essential message(s) we all need to understand.

  • terry dunn

    I find some of the wisdom from people like Seth Godin very profound. Especially seth Godin. I read much of his material. His recent book; ‘the dip’ was also an absorbing read for me. I find he is able to take real life situations and extract the essential message(s) we all need to understand.

  • terry dunn

    I liked them because they stood out. They grabbed my attention like no other business card has. And I’ve shown them to several other people too. So, you could almost say they are almost viral. We’ve had malicious software and clever online promotion; why not business cards?

  • terry dunn

    I liked them because they stood out. They grabbed my attention like no other business card has. And I’ve shown them to several other people too. So, you could almost say they are almost viral. We’ve had malicious software and clever online promotion; why not business cards?

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    Good Post! Many of my clients make mistakes regarding this. Learning more than just the basics will certainly help anyone’s success. Even though there is no single way to do anything, this certainly will work.

  • http://targetedtrafficgold.com/traffic-order-center/guaranteed-signups increase site hits

    Good Post! Many of my clients make mistakes regarding this. Learning more than just the basics will certainly help anyone’s success. Even though there is no single way to do anything, this certainly will work.

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