With so many ways to design, build and promote your website business, what is a webmaster to do? Where do you start? How do you get your web business noticed and what is a winning mindset anyway? In today’s video Gerhard from selling power interviews Seth Godin, who provides us with more of his clarity and wisdom on marketing and business.
Seth’s argument is nobody wins by being average or mediocre. Who picks average? Nobody does. Everyone goes for the best. Exceptional. You win when you and your web business stand out. And you achieve this by giving up 90% of what you currently do to focus on just what you do best. Then get very good at it.
You win by being talked about. And people talk about websites and businesses that are unique or just so good at what they are, or do. Then you turn your visitors into customers by communicating emotion to people who are already pre-sold on you because you were recommended to them. Word of mouth is powerful.
He talks about his blog as an example. It’s unique and his writing style is unusual. But it’s excellent too. He packs simple business and marketing wisdom into short, concise posts. It’s very different from all the other blogs. And it works. Technorati ranks Seth Godin’s blog as the 12th most popular in the blogosphere. An exalted position with lots of traffic and near celebrity status.
Success is a journey filled with endless opportunities to stand out. When are you going to develop a winning mindset and focus for your website business?
