All the Internet marketing experts are keen to tell you about their favourite marketing methods from google adwords to forum participation, but it’s rare that anyone recommends a yellow pages listing.
Yet a yellow pages listing can be a great way to promote your website. As well as the familiar yellow printed advertising directories, Yell is the online advertising directory that reaches consumers from Europe to the USA.
A well established brand name that everyone turns to when they need products or services, Yellow Pages and Yell have enormous reach. You can place an advert covering a specific geographical area and it’s not expensive.
A search on Yell for ‘graphic designers’ in London will list more than 10 pages of results but each listing gives a name, address, phone number, short description, link to the website and can include a bulleted list of benefits, direction map, email link, send to mobile and save to address book. Short and sweet but everything you need to make a quick choice.
If you sell a product or provide a service it can be another method of promoting your website that’s easy to do, inexpensive and is proven to get results for almost every kind of business.

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