Dave Navarro is a launch coach and internet marketing consultant, who focusses on building excitement and community around the products and services you offer. What if you don’t own a product but would like to? You can create a product much faster than you might have thought. It doesn’t require market research, expensive production, an army of helpers and 6 months of your time.
Dave has what he calls ‘product in a weekend’ cycle. This is a 7-step formula for getting a simple product, written, produced, on your website or blog to buy. I have heard this idea before. Other marketers have suggested it’s possible, but nobody has provided the simple steps Dave outlines. It’s good and well worth repeating. Infact, I’m going to block-off a weekend so I can try it out. We’ve got a bank holiday weekend coming up.
He starts with ‘grab yourself a beer or your favourite beverage’. Now that may resonate with some, but I suspect the second part of step one is more important,
- Prepare with pad, pen microphone and recording software (I have used audacity audio recording software, which is open source, and an inexpensive USB microphone)
- Pretend you are with someone who needs your advice in your field of expertise
- Think of a specific question that they are likely to ask you or you’ve been asked before
- For 20-30 minutes pretend you are having a conversation with the questioner
- Write up to 7 bullet points summarising what you would tell them
- Turn that into some worksheets and make an audio recording talking through the important points
- You now have an MP3 audio product complete with a set of worksheets
You could use adobe acrobat to produce the worksheets and audacity will produce an MP3 recording. Audacity is excellent and easy to use, with editing features to polish it up a bit more. Ecover expert will provide you with a simple product graphic for only $67. And Dave recommends e-junkie to handle the paypal or credit card transactions and secure download page. This will cost $5 a month. You could sell your product for $7, $17 or $27 depending upon what you think the value is to your customer.
This is a great way to create products fast.