Getting an ‘edge’ when building a new website or web project will raise your profile just a little higher than everyone else in your marketplace, which gets you noticed. How do you get this edge? Here are a few ways to achieve it.
Are you a web designer, developer or skilled professional in your field and selling your expertise online? With all the competition these days, getting an edge makes a big difference. Brendan Regan, a persuasion analyst (a what?) at futurenow, gives you six ways to sell your expertise online. I think his advice is spot-on.
When you are building a website, one of the most important things you can do is make it search engine friendly. But just how do you do that? Personally, I’m an avid reader of books. A good book written by an expert is packed with valuable advice. Try reading search engine visibility by Danny Sullivan. Or you could employ professionals to do it.
Life is one long series of lessons, isn’t it? Well, that’s what I experience. But then I’m learning all the time. But even better is when you can learn from other people’s mistakes. In 10 vital lessons for web start-ups Drew Mcllelan tells us how web developement agency edgeofmyseat learnt a few important lessons when they developed a recent web project.
Most people know, and have probably used, google maps. But did you know google is using mapmaker to fill in the gaps in it’s worldwide reach? Mapmaker lets local people edit the map, making it rather like a wiki. Great idea! If you live in the right place you could become a cartographer, join in the fun and add a personalised, interactive map to your website.
For anyone who uses twitter, you’ve probably realised the power of retweeting. Tweetmeme has discovered that comments left on blogs can be better than the blog post itself (not mine, of course), so the company is launching it’s own comment system, which allows good quality comments to be retweeted.
Thinking about how to build advantages into your web projects is worth spending time on. It’s no good trying to add it or bolt it on later. This approach never works. So, get brainstorming.
Don’t forget to watch this week’s featured video and post on writing great web copy.
