Why use google friend connect

by Terry Dunn on November 18, 2009

People like people like them. Think about who you know and like. Most of your friends are like you. Conversely, most of the people you argue with are not like you. And just like the story in the article google friend connect is now more personalised from the google social web blog, we love to meet people with a shared interest. And this is what google friend connect is all about.

If you own a website, you can add google friend connect features to make your site more social by allowing your visitors to connect and get to know each other. They already have a shared interest – your website. The featured video from google developers introduces a few of the features. You will need to open an account, which is free. You can add gadgets to your site to allow users to post comments or read and review content, and much more.

You can even conduct market research by getting users to answer questions about themselves before joining and the data collected can be displayed in simple pie and chart format. It helps users with similar interest get together and tells you more about your visitors. And once you know what they want, you can encourage them to subscribe to newsletters you edit and manage through google friend connect.

I like the example website pachakam, which features Indian recipes and uses google friend connect. When I looked there were 1616 members. That’s a good size community. I love the idea of friend connect. It uses the simple psychology of relationships and the need for people to connect with each other. But in way that benefits the user and the webmaster.

Are you using google friend connect on your website?

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