Scott Skibell from skill casting says screencasting isn’t just for tutorials, it’s a whole new form of communication. And perfect for businesses of any size, because it can be done inexpensively but still yeild quality results. In today’s video Scott discusses all the different ways businesses can use screencasting effectively.
So, what is screencasting? Typically it’s a combination of computer screen recording, audio, video and powerpoint slides, or a ‘mashup’ of these techniques. There are both paid and free tools available from the internet. Alyssa Gregory highlights 17 screencasting tools for successful virtual training. I can recommend camtasia studio. I’ve used it and it’s excellent. It’ll cost you $299 but there is a free trial so you can check it out.
What if you lack the technical, audio or video production skills? You don’t want to produce a poor quality result. Luckily these tools are easy to learn and it doesn’t take long to master the techniques. Alyssa also reveals 15 handy tips for recording engaging screencasts. Download or buy some software and just start making screencasts. Then upload them to youtube, which is free, of course. It’s quick to do and you will learn fast.
As a business, what can you use screencasts for? There are so many uses; customer care, tutorials, teaching videos, educational content, help topics, video newsletters, briefings and publicity, powerpoint presentations, news casts, documentaries, specialised or custom training and lots more. Screencasts are perfect for promoting on social media. You can buy a flip camera for about $125, carry it around in your pocket and make great videos.
If you want to see what can be done, look at CBT nuggets technical training videos; they are superb. With low costs and so many easy to learn tools, screencasting is perfect for business both large and small.
