I think everyone knows about the phenomenol success of videos on youtube; it’s becoming more popular than television. The statistics are staggering. 100 million videos are viewed and 65,000 new videos are added every day. And you’ve probably seen the TV programs about the most popular youtube videos. It’s usually a human interest story, such as ‘he bit me’, which shows a young baby biting his brother’s finger. But can web video be used to promote your business?
Yes it can. There are many successful videos promoting businesses and brands. Josh Catone from mashable offers 5 important web video lessons for small business owners. The mattress domino world record attempt is a classic example of what works on youtube. It’s humurous, playful, fun and entertaining. Just like TV, viewers want to be entertained. This is why fun, funny or entertaining videos are the most popular. So, how can you make your marketing message entertaining?
Probably the most successful series of promotional business videos are from Blentec. You may have already seen them or perhaps heard about them, they are that popular. Blendtec manufacture an industrial strength blender. What better way to sell it than to show people how it can blend anything! So, the will it blend series of videos were created. And just in case you haven’t seen any of them, today’s video shows you how to blend an ipod. It’s been viewed 7,510,446 times when I looked. Notice how the company logo is prominently displayed in the background. Subtle but effective.
Can you create a fun, funny or entertaining video to promote your business?
