Curiosity is a wonderful thing. When I saw the article who is hosting the big guys, where Daniel is asking which hosting company is hosting the biggest, most popular blogs. I wanted to know the answer. Because they must be doing something right. And I want to know what it is. Infact, his article is based on research done by whoishostingthis. Using the technorati top 100 blog list, the top guys are using media temple hosting.
In an interview, Alex Capehart, who is one of the partners of Media temple, says they started early. The corporation was a bootstrap startup during the formative years of the fledgling hosting industry. This gave them a big advantage. They also focus strongly on technical support. This is crucial for a service business. We all know how important good customer support can be to any business.
In today’s video, Andrew Warner is talking about a recent interview with Jason McVearry, also a partner with Media temple. Andrew reckons he learned 4 things that make Media temple the top hosting company for the biggest blogs. Media temple courts the authority figures in the industry. They visit prospective customers in person too. Hm..they haven’t visited me. I mustn’t be very important to them. They also sponsor people and companies in the industry and they attend lots of events where they often provide free technical support. Sounds like a unique strategy to me. Must be working too.
I’m always interested in what strategies the best people in the business are using.