Ben Hunt, successful web designer and owner of web design from scratch, reckons you can boost your web site’s success with simple web design. Who could possibly disagree? Actually, lots of web designers disagree with their actions. Ben thinks most web sites are designed to please the person who did the design, not the person who uses the site. I know I’ve seen many sites like this. They look great, but they are not converting for the website owner.
Simplicity is the key. The content and design should assist conversion. Converting visitors into buyers, subscribers or whatever the goal the webpage has been designed to achieve. The goal of the design for my blog is to recruit regular visitors and subscribers to my articles and posts. Your website design should keep your visitor focussed on the content.
And to show you how to achieve simple web design Ben has written and published an ebook called save the pixel – the art of simple web design. Save the pixel provides insight into the process of professional web design, a set of design principles as guidance, practical techniques and 20 case studies. I’ve read it and can recommend it. I especially like the case studies. There is nothing like being shown how it’s done by real-life examples.
You can buy it online and download it easily. It will cost you £27 (about $40). And it’s not just for web designers. Don’t be worried it’s written in tech-speak. It’s not. So, it’s useful for website owners and webmasters too if you want to understand the principles of good web design. And incidentally, I don’t get any commission for recommending it. I just think it’s good and I want other people to benefit. In a world of increasing complexity, simplicity is good.
Make sure your website is based on simple web design.
