When it comes to copywriting, most webmasters and marketers outsource this task, if they can afford it! Successful copy is both a science and an artform. What is it about a salesletter that makes the reader pull out his credit card and buy what the letter is selling? Well, that’s the secret isn’t it? For [...]
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michael masterson
As webmasters and website owners, we know what a valuable skill copywriting can be. It’s one of those skills that is so difficult to put your finger on. When you read a salesletter, is the copy well written? I suppose the first clue is whether you are prepared to open your wallet, but there’s more [...]
