Interviews with experts always makes good content for your website or blog. Everyone want to hear what experts have to say. But what makes a good interview? Are there any techniques, tools and equipment that can make it easier or make you look like a pro? There is plenty of advice available and some clever [...]
Posts tagged as:
Copywriting Tips
[Audio clip: view full post to listen] Imagine you’ve cleared your diary for an couple of hours, the kids are out, the dog’s been fed, there’s nobody around to disturb you. It’s quiet. You sit down at your PC (or Mac) ready to write and publish an article. You sit there. And you sit there. [...]
It seems to be inevitable. It always happens. About a year or so into a recession and everyone wants more money from you. The taxman, the banks, the supermarkets, suppliers, infact, just about everywhere you turn, prices and charges go up. So, unless you want to be poorer, you need to be increasing your income. [...]
For something so complex, the conversion rate from browser to buyer of most webpages selling stuff is amazingly constant, sitting between the range 1-5%. And this statistic seems to be bourne out for all sorts of products and services across many different marketplaces. But doesn’t this figure appear depressingly low to you? It does to [...]
Keep It Simple Stupid or KISS. Most of us have heard it and know what it means, so why do more websites, reports, documents and manuals than I can possibly count, ignore this quintessential message? With his customary incisive thinking and concise writing Seth Godin laments all this overbloated writing in but you’re not saying [...]
