Surely you don’t need to learn how to network with other people? Doesn’t it come naturally to everyone? Well, no, it doesn’t, not for everyone, but more importantly, you need to learn how to do it the right way. There is a right and a wrong way to use social networking to build your brand and promote your business.
In today’s video Penny Power, co-founder of ecademy, talks about the purpose of ecademy, the reasons behind why it was created and the benefits of social networking to build your business. I think we understand the biggest benefit; creating a growing community of friends, followers and fans who listen to you and buy from you, because they recognise your expertise and they know you. But do we understand how to achieve that without spamming everyone?
I think it’s about strategy, creating great content and talking. And ecademy is an excellent example of what can be achieved. It took Penny and her partners more than 10 years to build ecademy but now, every month, they have members from 222 countries around the world logging-in, creating over 40 million hits to the website.
Ecademy offer training to teach members how to use social networking to build their brand. Here are some of the benefits of ecademy training,
- Leverage your time and the internet effectively
- Draw people towards you and your business
- Create value and build momentum in your reputation
- Build your online profile
- Enjoy the process and have fun
It’s about making the best use of your time, something most of us are short of, and increasing your emotional as well as your financial wealth. A great concept and a goal well worth persuing.

