The search engines consider your home or index page to be the most important page on your website. It’s usually the page where the google ‘bot’ will enter your site, crawl it and index it.

Believe it or not, the best way to optimise your home page content is by making it a sales letter. This is because you will naturally fill the page with the right keywords by writing to sell your product.

But if you don’t want to do that, then write an introductory page. Just make sure it’s not too short and write it to attract visitors by showing your knowledge and expertise while enticing then inside your website.

Above all, make it relevant. If your domain is ‘digitalcamerareview’ then write about digital cameras, perhaps the advantages of different models and teasers about what the visitor will find if he reads the reviews.

Once you’re happy with the results, take your primary keywords and add then to the first paragraph, then add your secondary keywords to the 2nd and 3rd paragraph. Make sure your main keyword is dotted throughout the page.

Then write a great heading with your primary keyword, preferably as the first words in the heading. Use your secondary keywords for sub-headings, if you can. See my post on writing great headlines for ideas and inspiration.

And if you have photos, graphics or images on your home page, use the ‘alt’ tag to feature your primary keywords. For example, on your digital camera review site, if your primary keyword is digital camera, you could have,

<img src=”/images/canoncamera.jpg” alt = “digital camera review”>

When the image doesn’t show, or hovering over the photo, the title ‘digital camera review’ is displayed. It all adds just a little bit more optimisation weight to your index page.

Don’t make the process too difficult. Write for readers first, then edit it afterwards. This is the easiest way to achieve home page optimisation.