We all know the value of search engine optimisation, but it’s easier said than done. And we all know we need to constantly work on creating a more optimised website. It’s a never ending battle. But how do you start? Tom has a shopping list of tips on how to integrate SEO into your business. It’s a good start, but the real key to SEO is external links that point back to your website.
And just in case you’re sitting on the fence here, Jim Morris reckons to promote your website effectively you need to “get links…get links…get links”. I think you get the point. And a google ranking experiment proves his point. It was conducted over the course of a year. I don’t think Jim likes social marketing, but the takeaway is to always have a linking strategy. Lots and lots of relevant inbound links to your website from all over the Internet is crucial to rank highly in google.
The keyword phrases you use in all of your content is an imporant part your strategy. But how do you work out what phrases to use in titles, articles, adverts or even to help you choose topics to write about? Wordtracker is probably the best and most comprehensive tool to research keywords. Thorough keyword research can discover untapped markets, inspiration for new products and can help you create compelling content. I’ve used wordtracker. It lives up to it’s promises.
One of the best ways to start is to look at your competitors websites and see how they are linking and what keywords they are using. Link diagnosis has just been relaunched and tells you all the important information about your competitors links. But does it do everything it promises? Matt McGee has just reviewed it. It makes interesting reading. The main drawback is it remains a firefox-only web tool. However, firefox is an excellent browser with lots of SEO add-ons.
Whatever you do, you need a strategy and you need to start now.
