Michael Small from marketing considerations has written an article you will want to read if you’d like any of your website pages to be first on search engine Microsoft Bing. In be #1 on MSN Bing by xmas Michael gives you a step-by-step guide to getting your pages, not just on the first page, but in first position. Microsoft call it a decision engine and apparently, it’s becoming the search engine of choice for credit card carrying adults. That should make your ecommerce antenna twitch.
Watch today’s video to find out what a decision engine is and how Bing works. A decision engine is great what you have a question that has more than one answer. It helps overcome search overload to find the best choice. The video shows a search for a digital camera. Bing gives you price comparisons, images and reviews so you find the best deals quickly. No wonder it’s becoming so popular for shopping.
So, wouldn’t it be great if you could place your webpages in front of all these shoppers. Michael uses a simple formula that he shares with us. Focus on one long-tail, 2 or 3 word keyword phrase, on one website and use it in your domain name. Post a few pages, add images and make sure the keyword phrase is in the title and sprinkled throughout the pages. You can use google’s free keyword tool or do it more efficiently with Brad Callen’s SEO Elite keyword research tool, but you will need to stump up $167 if you want to do it faster. This strategy doesn’t look difficult.
Perhaps it’s time to get some extra xmas cash.
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