Andrew Goodman is one of a small group of google adwords experts, and he says there are seven compelling reasons that now is the time to ramp up paid search. His reasons include predictable traffic, focus from google, custom reports and analytics, better content targetting, special favours from google, transparency and rapid feedback. Google’s adwords manager, tools and reports are very impressive.
Joe Eitel has written a 4-part series on proven link building strategies that work. Links back to your websites are probably (I say probably because nobody knows or is telling how google’s algorithm works) the most important tecnique to getting your pages ranked in the search engines. So, a link building strategy is particulary important to getting free traffic. I personally think creating great content is the best strategy. See what you think.
One of my favourite ways to getting quality links back to your website is by writing articles and distributing them around the Internet. Joe Bergevin agrees with me in using articles for link building. It not the easiest or the quickest method, but consistent article writing and distribution really does work.
The trouble is, SEO is such a complicated topic with so many differing views. How do you see the wood for the trees. And that is what Dr Pete thinks is the problem for most websites. In Robots, Ranking, Relevance and Results, he reckons too narrow a focus on one aspect of search engine optimisation is why so many webmasters are frustrated with the results they are getting (or not getting). So, he has some good tips to help you see the bigger picture.
But in the end, a ‘connected’ combination of methods will yield the best results. Each method you use should compound so the whole is greater than the sum of the parts. Perry Marshall thinks there is much confusion and we need to simplify. I know he’s talking about marketing here but it applies equally to SEO. He says you should narrow your focus to a few vital elements that reliably put cash in your pocket, or get visitors to your website.
Focus your SEO efforts to connect together and compound each other.
