When you don’t know what to write

by Terry Dunn

in Copywriting Tips

You’ve all had this experience, haven’t you? You’re stuck. You don’t know what to write. It could be an article, ad copy, or any kind of online writing. The day (it’s often a whole day too) when your writing hand is willing but your mind is blank. I hate those days. Steve Martile has 3 mind power techniques to become a better blogger. These tips really apply to all kinds of writing, not just blogging.

If you are still stuck, try injecting yourself into your writing. How? Darren Rowse has done some research by asking his readers what makes compelling content and they told him compelling content is personal; touching emotions and telling stories. Instinctively, we know this is true. So, write about yourself or from your own experience. But what if you are writing a product description or technical description? Write about your experience or tell a story about the product.

Infact, story telling is so powerful, Joe Vitale has written an ebook called hypnotic selling stories. It’s a good read with a step-by-step guide to stories that sell and 80 different story ideas. If you are copywriting or writing any kind of content for the web, a story is a great way to start. It grabs your reader and pulls him into your content. Add some curiosity to the mix and he’s hooked.

And now you’ve had some inspiration, or maybe even some perspiration, and you’re writing, how can you overcome it next time you are stuck. The best solution is to set your writing ritual.  Hendry Lee has 3 excellent tips on creating a writing ritual with flow, structure and practice (I know, he’s another blogger, but his advice applies to all writing).

He’s right! I write every day, and every day it gets easier. I’m not sure I could write 20 articles a day, like Hendry did, but all it needs is one idea to get you started.

  • http://copysnips.com/ Paul, copySnips.com

    Thanks for the tips. I spent 5 hours yesterday struggling over an article, but I think that’s because I wanted to get a very specific structure. On the other hand, when I’m inspired and in the mood, I can write a blog post within about 20 or 30 minutes. As you say though, the more you write, the easier it gets… but not always! I always find having a general outline and goal in mind helps a lot.

  • http://copysnips.com Paul, copySnips.com

    Thanks for the tips. I spent 5 hours yesterday struggling over an article, but I think that’s because I wanted to get a very specific structure. On the other hand, when I’m inspired and in the mood, I can write a blog post within about 20 or 30 minutes. As you say though, the more you write, the easier it gets… but not always! I always find having a general outline and goal in mind helps a lot.

  • terry dunn

    Paul,

    Yes. It’s true. I always have a goal and outline for every post. Not at the start though. To begin I read, research and look for inspiration. And when I find it, I quickly fomulate my outline and message I want to convey. Once I start writing, the headline comes to me. I never start with the headline. Sometimes the headline comes last. Anyway, that’s how I do it.

  • terry dunn

    Paul,

    Yes. It’s true. I always have a goal and outline for every post. Not at the start though. To begin I read, research and look for inspiration. And when I find it, I quickly fomulate my outline and message I want to convey. Once I start writing, the headline comes to me. I never start with the headline. Sometimes the headline comes last. Anyway, that’s how I do it.

  • http://www.lessnau.com/2009/08/articles-about-ebooks-as-of-august-31-2009/ Articles about Ebooks as of August 31, 2009

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