How valuable is your website copy? How do people read your website? What is the value of your copy and how do you go about creating it for your website or blog? All important questions that demand answers.
News aggregators are increasingly useful. They can pull customised news content together for you to read daily. This suits the way we all use the web by scanning instead of reading. See my previous post on writing great web copy for more on this topic. Techcrunch say the media bundle is dead, long live news aggregators. Newspaper reading is declining. But the newspapers blame news aggregators instead of adapting. We all need to adapt to the way we use the web.
What would you pay? Bob Bly, copywriter extraordinaire, in what about bill tells the story of a potential customer of his home study course sending him an email complaining it was too expensive. It was $77. Then Bob offered him a $19 ebook. But Bill wanted it free. I think Bob Bly’s expertise is priceless.
Do you have your website designer work without knowing the content you want on your site. The two are inextricably interwined. You can’t really develop one without the other; this is the view of article martian designers – 5 copywriter peeves. Designing a website page layout starts with knowing what you want to say. Creating the content is the first step.
Here is the secret to making money on the web. Read carefully the 7 deadly sins of blogging. It’s doesn’t just apply to blogging, but to any website content. Be selfish. have fun. Be patient, but persistent. Be remarkable (a favourite buzzword from Seth Godin, the infamous marketer). Find your own voice. Stick to the point. be brief. I thoroughly agree.
Is it time to rethink the value of the words you add to your blog or website?
Don’t forget to watch this week’s featured video and post on writing great web copy.