There can be nothing worse than sitting in front of your computer staring into space. How do I start? What should I write? I know I have written about this subject before, but it continues to plague many web writers. So, as I see it, all advice is gratefully received. Dean Rieck has 5 tips to double your writing productivity. He calls it S.P.E.E.D writing. Select a topic. Prepare the facts. Establish a structure. Eliminate distractions. Dash to the finish. I like it.
When is the best time to write? Everyone has a different view on this question. I think it depends upon your lifestyle and metabolism. What does your day look like and are you a morning or evening person? Matthew Stibbe reckons immediately. But it’s never that simple is it? I like to get up early and write before even the birds start singing. It’s so peaceful and quiet; I can concentrate better. The 10-minute burst is a good idea. After work doesn’t work for me.
We are often told the headline is the most important part of any writing, so we should spend the most time on it. But it’s too easy to get stuck searching for a mind-grabbing headline. Dave Navarro thinks writing magnetic headlines that grab your readers attention is everything. With this in mind he has written a step-by-step tutorial on how to get your audience to read every word. Whet your readers’ appetites, setup a need and prime them for action. Simple and persuasive.
But if that’s a little too simplistic for you and want to know the secret to great headlines, you can’t get a better teacher than ace copywriter Michael Fortin. He has written an excellent article on writing magnetic headlines with 7 tips; actually, they are more like principles than simple tips, which is a better way to apply this knowledge. I love the words he uses; ‘to grab people by the eyeballs’. Sounds a little painful to me.
Getting a flying start with your web writing is all about preparation and process.
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