What could be worse than staring at a blank piece of paper, knowing you have to come up with the greatest sales copy since sliced bread? Possibly nothing, other than public speaking…I always think the easiest way to complete any complex task is step-by-step using a checklist. But not any old checklist. Because to make the task not only easy but statisfying, here is the ultimate cheat sheet of 50 of the best resources on writing great copy, ready for you to steal. It includes,
- Writing headlines
- Making your copy readable
- Focus on your reader
- Simple techniques; show don’t tell
- Building a relationships
- Email marketing
- The best bloggers and copywriters
- The subtle art of persuasion
And you can find the 50 best ever copywriting resources at GrokDotCom.
Read “Ogilvy on Advertising” by David Ogilvy. He was a copywriting genius. His book is an excellent guide for new and seasoned copywriters and not at all like a textbook. It’s more like a one-on-one session with a mentor.
As chosen by voters, this was the best answer to the question “what is the best way to learn copywriting; what’s the ultimate learning resource?” in Yahoo Answers. I can also recommend a quick course in copywriting by Robert Bly.
