SEO copywriting is like weight loss or budgeting. It’s easy to understand, but hard to put into practice. Deceptively hard. You choose the topic. Research the keywords and find the phrases that people are searching on and you think are the type of people you want to attract. Then you write your content to incorporate these words. And if you’ve tried to do it, you know you can be overwhelmed quickly or write something quite stilted and odd, just to please the search engine bots.
ScribeSEO is a new tool conceived by Brian Clark, publisher of the very successful copyblogger, that turns this problem on it’s head and provides an elegant, simple and easy to use solution to SEO copywriting. And it’s obvious. So obvious I don’t understand why anyone else hasn’t thought of this before.
ScribeSEO is a wordpress plugin that works with all-in-one SEO plugin and either thesis or headway wordpress themes. A standalone, web version is coming soon. If you want to learn more about the web version watch the video preview.
Instead of giving you keyword phrases you must write your content around, scribeSEO analyses what you’ve already written and tells you what the search engines think you are writing about. If your copy diverges from the topic it tells you what changes to make. This simple idea preserves the natural flow of your words. So, your content includes the keywords being searched on but it’s still written for people and not for search engine ‘bots’ or robots.
ScribeSEO is a premium plugin that integrates into your wordpress dashboard. When you write your post it appears as a small box labelled ‘scribe content optimiser’. It gives you a percentage content score against your primary keywords. Like most excellent tools, it’s not free. There is a pricing plan, but to give you an idea of the cost, 10 pages or posts will cost $27.
It’s a great tool that makes SEO copywriting easy.
