From the category archives:

Copywriting Tips

How to be a better writer

by Terry Dunn February 26, 2010

How to be a better writer is a skill everybody wants to have. Okay, almost everybody. You write at work, school, college, in your business, infact everywhere. But if you think I’m going to recommend a teacher, tutorial or training course, you’d be wrong. It’s much simpler than that. I think Matthew Stibble says it [...]

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Is SEO copywriting important?

by Terry Dunn February 3, 2010

Yes. SEO copywriting is important. The search engines, especially google, can provide huge numbers of targetted visitors and customers. It could make the difference between some traffic and enough visitors to generate big business. You don’t want to have just a great salesletter, but an SEO optimised one too. But, you can’t learn seo copywriting [...]

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Web writing style guide

by Terry Dunn January 18, 2010

If you are writing for your website or blog, following a set of guidelines is essential. Even if you are a great writer, you need some guidance on writing style. And I have just the resource for you. The web style guide is brilliant. It’s a very comprehensive guide to basic design and writing principles [...]

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How to write a press release

by Terry Dunn January 2, 2010

Press releases have been around for a long time. My father-in-law, now retired, was a professional press release writer. But do press releases still work? Hasn’t the internet moved on? Well, no. They can work really well to get the word out about your product or business, and get you lots of traffic to boot. [...]

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Show don’t tell

by Terry Dunn December 22, 2009

In today’s video Suzanne Richardson from Early to Rise has some simple advice for all writers of every genre to magically improve your writing. Show don’t tell. So, is that it? Yes, that’s it. But it’s simple and powerful. When you are writing any kind of copy, you need simple advice and instructions. It’s hard [...]

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Are copywriting courses worth it?

by Terry Dunn November 19, 2009

As webmasters and website owners, we know what a valuable skill copywriting can be. It’s one of those skills that is so difficult to put your finger on. When you read a salesletter, is the copy well written? I suppose the first clue is whether you are prepared to open your wallet, but there’s more [...]

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