From the category archives:

Copywriting Tips

There is both an art and a science to writing great articles, whether it’s for your blog, website, print media or any other purpose. The art is in the skill of writing, which often eludes many would-be writers. I think the trick to learning skillful writing, and it can be learned, is to read a [...]

Just how do you write content for your website or blog that’s viral? What makes content resonate with and be shared by people? Here are some tips and techniques on writing memorable content, plus a link to a free 30 page report on viral copy by Brian Clark. There can’t be many people left who [...]

A recent Associated Press IPSOS poll in the US revealed 1 in 4 adults read no books last year. That’s a staggering statistic. And from my own experience, few people I know read books. Frankly, I’m baffled. Why don’t people read books? I think there are many reasons people don’t read. We live in the [...]

When it comes to copywriting, most webmasters and marketers outsource this task, if they can afford it! Successful copy is both a science and an artform. What is it about a salesletter that makes the reader pull out his credit card and buy what the letter is selling? Well, that’s the secret isn’t it? For [...]

Here is a neat little game to keep your brain cells ticking over during the festive holidays, just in case all that eating and drinking is starting to turn you into a couch potato.  It appeared in the Financial Times back in 1997, and amazingly, it’s still relevant today. If you are jealous of people [...]