There is both an art and a science to writing great articles, whether it’s for your blog, website, print media or any other purpose. The art is in the skill of writing, which often eludes many would-be writers. I think the trick to learning skillful writing, and it can be learned, is to read a [...]
From the category archives:
Copywriting Tips
A recent Associated Press IPSOS poll in the US revealed 1 in 4 adults read no books last year. That’s a staggering statistic. And from my own experience, few people I know read books. Frankly, I’m baffled. Why don’t people read books? I think there are many reasons people don’t read. We live in the [...]
When it comes to copywriting, most webmasters and marketers outsource this task, if they can afford it! Successful copy is both a science and an artform. What is it about a salesletter that makes the reader pull out his credit card and buy what the letter is selling? Well, that’s the secret isn’t it? For [...]
Here is a neat little game to keep your brain cells ticking over during the festive holidays, just in case all that eating and drinking is starting to turn you into a couch potato. It appeared in the Financial Times back in 1997, and amazingly, it’s still relevant today. If you are jealous of people [...]
