Okay, so what’s dead end blogging? Have you ever posted to a blog, continuously for 6 months, maybe a year or longer, and just ran out? Ran out of ideas, ran out of time to do it or just ran out of enthusiasm? It’s a common problem, perhaps a lot more common than you might think. Thousands of abandoned blogs are living testament to blogs that simply died. Withered on the vine.
Writing a successful blogs is deceiving. It demands a lot of committment, discipline, stickability and a secret missing ingredient. And the missing ingredient? Passion. A passion for your topic. You will need this if you are to sustain your publishing activities for the long haul. You need passion to create a blog that isn’t a dead end. Without it, you are just another of the 100 million blogs on the internet. And this number grows daily.
So, adding a blog to you business website is a great idea, but you need to be making the right decisions. You should be publishing a blog because you want to get your message out. You want to be heard, and you love to talk about your subject. Ken Roberts from mildly creative has more to say on this important topic in why formulas and trends are often dead ends. And if passion is the missing ingredient, being unique is the piece de resistance for a successful blog. It’s the way to stand out from the crowd. To be outstanding. To be noticed. And to get readers.
Darren Rowse from problogger has some great advice on this score with 19 starting points for being a unique blogger. As he says, “there is no single thing that sets good blogs apart…they usually have something about them that is unique”. I agree. I read a lot of blogs and the best are unique. So, committment, passion and being unique will bring you success. And for a blog, success is traffic. Lots of readers and visitors. Once you have them, it’s time to make money. And in today’s video, howcast has some timely advice on how to make money from your blog.
All you get from dead end blogging are blogs that die.
