From the monthly archives:

September 2009

Daniel Scocco is running a poll to ask do you prefer to use paypal or credit card to buy online? Personally, I prefer paypal. I have both a personal and business account with paypal. It’s very secure and I find it quick and easy. The payment interface works well. So far, the poll results agree [...]

Many businesses and services are either country or more often, region specific. You may only be interested in local traffic if you have a shop or deliver products locally or perhaps prefer to meet up with your customers and prospects. In which case, you will want to optimise your website to attract the local traffic. [...]

Following on from the last article on finding quality keyword lists for your google adwords campaign, you will now learn how to write great adverts. To capture the attention of the searcher and get him to click your advert, you must enter the conversation inside his head. But it’s tricky writing a great advert in [...]

Following on from the last article on building a google adwords campaign, today you will learn how to compile your keyword lists. This is a crucial step. The keywords you use can make or break your adwords campaign. You will find that 2, 3 or more keyword phrases get less traffic, but convert to clicks [...]

Before you build a google adwords campaign, I’m going to assume you have a domain name, a website, shopping cart software, product(s) to sell and a google adwords account. If you are not sure what google adwords is, perform a google search on any keyword, like ipod and you will see small, 4-line ads, across [...]