The skill of writing great headlines is more important than you might think. It’s the first thing a reader will see and if it’s not engaging, it will be the last thing they read on your website. So, what makes a good headline? If you remember nothing else, always use the word ‘you’. After all, [...]
From the monthly archives:
December 2008
Writing copy for the web or print is a well-paid profession. Why is this? Because most of us cannot write and very few people can write great copy, that keeps you reading, and makes you want to buy. Most of us need a little help here, and I include myself in this category too. I’m [...]
There is more to writing good articles than meets the eye. It’s a skill and an art that journalists, copywriters and professional web content writers have perfected, and now we can all benefit from what they know. What do you need to think about and prepare before you put pen to paper or fingers to [...]
A CMS or Content Management System lets non-technical users update their website without learning any HTML or programming. You may be a writer or expert on the website topic but don’t want to do battle with the code. There are many commercially availabe CMS products but they are often expensive. Probably the most well-known CMS [...]
Choosing a provider to host your website isn’t simple anymore. These days there are so many hosting companies it can make your head spin just thinking about it. And that’s before you start looking at them. So, is there an easy way to choose? Well, no. But I can make it logical by building a [...]
