All the Internet marketing experts are keen to tell you about their favourite marketing methods from google adwords to forum participation, but it’s rare that anyone recommends a yellow pages listing. Yet a yellow pages listing can be a great way to promote your website. As well as the familiar yellow printed advertising directories, Yell [...]
From the monthly archives:
September 2008
According to Mark Joyner, former CEO of Aesop Corporation and pioneering Internet marketeer, you only really have 3 seconds to make the sale. And the only way to do that is to make your visitor an irresistible offer. We are all bombarded by advertising and marketing messages in the media and have become resilient to [...]
When you’re optimising your website for the search engine spiders, are you using white hat or black hat techniques. What..? Do you know the difference? You should, because if you don’t, google may penalise your site. Not so long ago there were software programs that created doorway pages, generated content pages based on links or [...]
Web statistics are a lot more important to a fledgling Internet business than you might imagine. They don’t just tell you how much traffic it gets, but are detailed enough to help you improve your website too. For example, I use a statistics program called ‘AWStats’, provided by my server host, which show me daily [...]
I can’t remember who said it, but I’m sure it was a well-known and successful businessman, that business is all about building relationships. Never a truer word uttered. It’s not easy selling anything in an instant. If you want to develop a customer base for your web business, you must develop a relationship with them, [...]
